Cómo crear un relato con tan solo una foto

Cómo una sola foto y un titular acertado pueden añadir valor al storytelling de una marca. El caso de una publicidad de Harley Davidson analizado en profundidad.


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Las historias que crean la historia

El storytelling de nuestro futuro. Es fundamental que acertemos los relatos que nos van a inspirar, porque las historias que contamos crean a nuestra historia.


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La lección de storytelling que nos dejó Bob Marley

Bob Marley nos enseña un principio clave del storytelling. Es de importancia capital separar los dos conceptos de marca y relato de marca. Tienen dos roles diferentes y…


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El señor de los bigotes

El señor de los bigotes tiene una lección para el brand manager de hoy. Ese hombre cogió a mis padres por las manos y les enseñó un futuro posible.


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Calm over the horizon

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many…


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Inspired by clouds

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my…


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Make it clean and simple

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my…


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When you are alone

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. After a long time I could witness the sunrise. I could feel…


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Real time design tools

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my…


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